Tackling the Beast that is Social Media

1) I agree with Cathryn Sloane’s argument that our generation is most familiar and better equipped at using social media than those that came before us. However, as supported by the opposing articles, the need for true leadership and not just social media expertise remains. In the same way, a recent college graduate with a business degree from Harvard doesn’t necessarily mean they are immediately qualified to become CEO of a company. It takes experience, practice and guidance to help develop any company’s business strategy. Not to mention many of today’s social media users have run into trouble when it comes to censorship and discretion. Just because we grew up in a world enveloped by social media does not mean we know it all. Those who are older and wiser know a thing or two about how to build a brand and the fundamentals behind any business strategy, including social media strategy.

2) I believe the Zoellner Arts Center's Facebook page adminstrator changed on July 17. The posts appear to get shorter and more concise, and the content of the posts assume a humorous tone. The posts also become more interactive with its users by asking questions, linking to articles, hastagging, etc.

3) One way to get more “likes” on the Zoellner Facebook page posts would be to increase interaction with the audience (e.g. ask questions, give a poll). Another way is to tag specific people and organizations so that the Zoellner page’s post shows up on that person/organization’s wall for others to see. Posting quotes and pictures as opposed to videos and long articles is also a strategy to increase likes and command attention. Other ways could be to promote the Facebook fan page on Zoellner website, Twitter, etc. Monitoring when you are posting on the Zoellner Facebook page can also affect likes: very early or very late in the day is better than in the middle of the day while people are at work or in school.