1) I agree with Cathryn Sloane’s argument that our
generation is most familiar and better equipped at using social media than
those that came before us. However, as supported by the opposing articles, the
need for true leadership and not just social media expertise remains. In the
same way, a recent college graduate with a business degree from Harvard doesn’t
necessarily mean they are immediately qualified to become CEO of a company. It
takes experience, practice and guidance to help develop any company’s business
strategy. Not to mention many of today’s social media users have run into
trouble when it comes to censorship and discretion. Just because we grew up in
a world enveloped by social media does not mean we know it all. Those who are
older and wiser know a thing or two about how to build a brand and the
fundamentals behind any business strategy, including social media strategy.
2) I believe the Zoellner Arts Center's Facebook
page adminstrator changed on July 17. The posts appear to get shorter and more
concise, and the content of the posts assume a humorous tone. The posts also
become more interactive with its users by asking questions, linking to
articles, hastagging, etc.
3) One way to get more “likes” on the Zoellner Facebook page posts would be to increase interaction with the audience (e.g. ask questions, give a poll). Another
way is to tag specific people and organizations so that the Zoellner page’s
post shows up on that person/organization’s wall for others to see. Posting
quotes and pictures as opposed to videos and long articles is also a strategy
to increase likes and command attention. Other ways could be to promote the
Facebook fan page on Zoellner website, Twitter, etc. Monitoring when you are
posting on the Zoellner Facebook page can also affect likes: very early or very
late in the day is better than in the middle of the day while people are at work
or in school.
